A new brand, but also something more...


For several months our Marketing & Communication dept. have been working on projects including the recently announced new company brand and name, the new packaging which will be realised shortly, the new 2011 catalogue distributing from the 10th January and the new web site.
A website now available in 4 languages, English, Italian, French and German, and following soon a fifth version in Chinese.

This is not a simple layout restyling but a real re-engineering of the underlying engine that will allow to use the fantastic online catalogue. An online product catalogue that will allow registered customers to take advantages of product details than can not be reach through a traditional printed catalogue. You can consult each product regulations, technical details, packagings and more details that will be constantly added. All accompanied by a powerful search engine that will you allow to find the products that you are looking for in a easy and intuitive way.

A system that will grow during 2011 as a real e-commerce b2b (business to business). This area will be exclusively for our customers and will access directly to the centralized data warehouse of the group regardless of where customers are located, from which Reflexallen Company are purchasing because from the group manufacturing plant we built the product you are looking for. A system that allow you to access data using both the Reflexallen codes or your product codes.

But not all, last 26th October we have launched the “RA Mechatronic” project, a major project that includes plans of huge investments on three clear directions: automation, computerization and reengineering. A major project that we will you explain more details in next editions of our newsletter.

Within this project plays an important role the new ERP system, Microsoft AXAPTA, which provides a unique platform for all six production plants and the distribution branches. This project is already started with the support of Capgemini Company, the second largest consulting company in the world, and count only as the first step of an investment over of 800,000 euro. The go live is expected gradually and will be completed in September 2011.

And finally we turn your attention to the range of products, further refined with thanks from customers suggestions we received from around the world in order to understand your needs as the new payoff of the group says: “YOUR TRUST, OUR PURPOSE”
I extend you an heartfelt thanks to all of you for the trust and the great support you gave us in this year came to the end. Our group has achived remarkable results thanks to you and all my group’s employees. I have the full knowledge that we must improve and I will not be boring by telling you the many things done and we are doing, but I can assure you that the commitment is at highest level for me and all my staff and I’m sure that, year after year, we will to prove this if you continue to give us your trust.

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